True Up Financial Consultancy Services needed a logo and stationeries created for them. From my interactions with stake holders, I understood well the business and how the brand should be perceived by their clients as a mature, confident company that has the ability to handle financial matters on their behalf. And that is exactly the final logo represents. It is bold, confident and edgy. The stationary designs carry on same elegance and beauty while being absolutely practical serving the purpose be it the business card, signage or the letterhead.